It does not matter who we are, whether of the haves or have nots, there’s nothing like a good deal. And it makes sense: why spend more for an item when it can be bought at a reduced price. That’s why we are excited about sales and discounts on household products, services and more. That’s why stores with heavily discounted items are filled with blurry eyed consumers lined up in the wee of the morning hours before their store opens hoping to grab huge savings before all the deals ran out. That’s why on Christmas Eve, stores are filled with deal focused consumers sporting furrowed brows and zombie-like stares making their way through the crowd to get that attractively priced doohickey before it disappeared. I remember buying a new, heavily technologically laden laptop at full price because it was the latest and best at that time, but guess what? Technology advances each and every day. The laptop I bought at full price was reduced by 50% a few months later. From that day forward I swore to myself to never to buy any item at full price. I now look for deals that will keep money in my pocket.
And so, over the past few years, daily deal websites have been popping up all over. These deals, many of them local and some specific to certain counties, assist in helping you spend less on products and services like shopping, restaurants, spas, gyms and more in the city or town where you live. Most of these daily deals save you 50% - 90% off the normal price. Talk about savings! Most of these daily deals have a shelf life, so the idea is: grab them while they're hot! It’s a boon for participating businesses because it allows their products or services to reach those who normally wouldn’t have heard of them. And once these new consumers visit it allows businesses to form a bond and hopefully brand loyalty. But it can have its drawbacks. You may have heard of some companies that got so much new business thanks to these daily deals they couldn't meet the demand! But it’s so easy for consumers like us to get involved. Sometimes it takes signing up to a website or an app and wahlah! Daily Deals right to your inbox, right into your email. Or you can go directly to their website and see what’s the latest and grab them - before the deals run out.
The biggest and most popular daily deals site is Groupon. Groupon, though, has an interesting concept: According to Wikipedia, “The company offers one "Groupon" per day in each of the markets it serves. The Groupon works as an assurance contract using The Point's platform: if a certain number of people sign up for the offer, then the deal becomes available to all; if the predetermined minimum is not met, no one gets the deal that day. This reduces risk for retailers, who can treat the coupons as quantity discounts as well as sales promotion tools.” Groupon was also noted as being one of the fastest growing daily deal sites. And to show how popular and trending these daily deals are, Wikipedia states, “On November 30, 2010, it was reported that Google offered $5.3 billion with a $700 million earnout to acquire Groupon,” but they decided to ignore Google's offer and pursue another direction.
Since consumers are always looking for a daily deal or deal of the day, many online and offline entities are starting and experimenting with their own daily deal offers. Apart from Groupon, Tippr, Google and other companies are focusing on getting daily deals offers to consumers. Even my local NY Daily News newspaper has a deal of the day emblazoned on the front page. And If you do a search for “daily deals” you’ll find an amazing amount of new websites providing daily deals for your city. So, no matter where you live there’s a daily deal for you.
But with all these daily deals sites providing daily deals it makes sense that someone would come up with a way to corral all those daily deals around the internet and put them onto one site. One website that does this is daily deals aggregate, http://www.dealdoc.com/. Dealdoc.com is to daily deals what Kayak is to online travel. DealDoc pulls deals from 300+ daily deals websites in over 200 cities and puts them on their website. So, no matter where you live or wherever you’re traveling to in the United States and even abroad, by signing up to this free site, you can find daily deals no matter where you are.
So, with daily deals sites around you don’t have to wait for a special occasion to get discounts from retailers anymore. By making use of daily deals you not only save money throughout the year, you also have opportunities to try new amusement parks, restaurants, outdoor activities, spas and more at 50% - 90% off. Now that’s a great deal.
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